How to See What’s Trending on YouTube

YouTube is the world’s largest video-sharing platform, with over 2 billion monthly active users and more than 500 hours of video uploaded every minute. YouTube is also a source of entertainment, education, inspiration, and information for millions of people around the world.

But with so much content available, how can you find out what’s trending on YouTube? What are the videos that are capturing the attention of viewers and creators alike? How can you use YouTube trends to improve your own content or stay updated with the latest online phenomena?

In this article, we will answer these questions and show you how to see what’s trending on YouTube using different methods and tools. We will also provide some tips and best practices for using YouTube trends to your advantage, whether you are a content creator, a marketer, or a curious viewer. By the end of this article, you will have a better understanding of how YouTube trends work and how to use them effectively.

What are YouTube trends and why are they important?

YouTube trends

YouTube trends are the videos, topics, genres, and styles that are popular or emerging on YouTube at any given time. They reflect the interests, preferences, and behaviors of YouTube users and creators across different regions, cultures, and demographics. YouTube trends can be influenced by various factors, such as current events, seasons, holidays, celebrities, memes, viral challenges, and more.

YouTube trends are important for several reasons. First, they can help you discover new and engaging content that matches your interests or expands your horizons. You can use YouTube trends to find videos that entertain you, educate you, inspire you, or inform you about what’s happening in the world. You can also use YouTube trends to connect with other viewers and creators who share your passions or opinions.

Second, if you are a content creator or a marketer, YouTube trends can help you improve your content strategy and reach more potential viewers. You can use YouTube trends to identify what your target audience is watching, liking, commenting on, and sharing.

You can also use YouTube trends to find gaps and opportunities in the market, create relevant and timely content, optimize your titles, thumbnails, tags, and descriptions, and collaborate with other creators or brands.

How to see what’s trending on YouTube using the Trending tab

The easiest way to see what’s trending on YouTube is to use the Trending tab on the YouTube homepage or app. The Trending tab shows a list of videos that are currently popular or emerging on YouTube in your country or region. The list is updated several times a day to reflect the latest trends and viewer preferences.

To access the Trending tab on YouTube:

  • Go to youtube.com or open the YouTube app on your device.
  • Click or tap on the Trending icon (a flame symbol) on the left sidebar or bottom menu.
  • Scroll through the list of videos and click or tap on any video that interests you.

You can also filter the Trending tab by different categories, such as Music, Gaming, News, Movies & Shows, Fashion & Beauty, Learning, Live Streams & Shorts. To do this:

  • Go to the Trending tab on YouTube.
  • Click or tap on the drop-down menu next to “All” at the top of the page.
  • Select a category that you want to explore.
  • Scroll through the list of videos in that category and click or tap on any video that interests you.

How to see what’s trending on YouTube using Google Trends

Another way to see what’s trending on YouTube is to use Google Trends. Google Trends is a free tool that shows how often a search term is entered into Google’s search engine over time. You can use Google Trends to compare different search terms, see regional variations, discover related topics and queries, and more.

To use Google Trends to see what’s trending on YouTube:

  • Go to trends.google.com.
  • In the search box at the top of the page, enter a search term that you want to explore (for example, “ASMR”).
  • Click or tap on the drop-down menu next to “Web Search” and select “YouTube Search”.
  • Click or tap on the drop-down menu next to “Worldwide” and select a country or region that you want to focus on (for example, “United Kingdom”).
  • Click or tap on the drop-down menu next to “Past 12 months” and select a time range that you want to analyze (for example, “Past 7 days”).
  • You will see a graph showing how the search term’s popularity has changed over time on YouTube. You can hover over the graph to see the exact numbers and dates.
  • You will also see a map showing how the search term’s popularity varies by subregion. You can click or tap on any subregion to see more details.
  • Below the graph and the map, you will see a list of related topics and related queries that are also trending on YouTube. You can click or tap on any topic or query to see more information.

How to see what’s trending on YouTube using YouTube Analytics

If you are a content creator or a marketer, you can also use YouTube Analytics to see what’s trending on YouTube among your own viewers and subscribers. YouTube Analytics is a dashboard that shows you various metrics and insights about your channel and videos, such as views, watch time, revenue, audience retention, traffic sources, impressions, click-through rate, and more.

To use YouTube Analytics to see what’s trending on YouTube:

  • Go to studio.youtube.com or open the YouTube Studio app on your device.
  • Sign in to your YouTube account and select the channel that you want to analyze.
  • Click or tap on the Analytics icon (a bar chart symbol) on the left sidebar or bottom menu.
  • You will see an overview of your channel’s performance, including your top videos, real-time activity, latest video performance, and key moments.
  • You can also click or tap on different tabs to see more details about your reach, engagement, audience, and revenue.
  • Some of the metrics and insights that can help you see what’s trending on YouTube are:
    • Top videos: This shows you which of your videos are getting the most views, watch time, subscribers, revenue, and comments in a given period. You can use this to see which topics, genres, styles, and formats are resonating with your viewers and attracting new viewers.
    • Traffic sources: This shows you where your views are coming from, such as YouTube search, suggested videos, browse features, playlists, external sources, etc. You can use this to see which keywords, topics, and sources are driving traffic to your videos and channel.
    • Impressions and click-through rate: This shows you how often your video thumbnails are shown to potential viewers on YouTube and how often they are clicked. You can use this to see how effective your titles, thumbnails, tags, and descriptions are in capturing attention and interest.
    • Audience: This shows you information about your viewers and subscribers, such as their age, gender, location, language, interests, watch time patterns, etc. You can use this to see who is watching your videos and what they are interested in.

Tips and best practices for using YouTube trends

Now that you know how to see what’s trending on YouTube using different methods and tools, here are some tips and best practices for using YouTube trends to your advantage:

  • Be curious and open-minded: YouTube trends can help you discover new and diverse content that you may not have encountered otherwise. You can use YouTube trends to learn new things, expand your perspectives, challenge your assumptions, and spark your creativity.
  • Be relevant and timely: YouTube trends can help you create content that is aligned with what your audience is looking for or interested in at the moment. You can use YouTube trends to find topics that are popular or emerging in your niche or genre, create content that adds value or offers a unique angle, and publish it at the right time to maximize its reach and impact.
  • Be authentic and original: YouTube trends can help you stand out from the crowd and showcase your personality and voice. You can use YouTube trends to find inspiration for your content, but don’t copy or imitate other creators or videos. Instead, use your own style, tone, humor, opinions, stories, and experiences to make your content distinctive and memorable.
  • Be flexible and adaptable: YouTube trends can change quickly and unpredictably depending on various factors. You can use YouTube trends to keep up with the changes and adapt your content accordingly. However, don’t rely solely on YouTube trends for your content strategy. Instead, balance your content between evergreen topics that have lasting appeal and trending topics that have immediate appeal.

Summary

YouTube is a dynamic and diverse platform that reflects the interests, preferences, and behaviors of millions of users and creators around the world. YouTube trends are the videos, topics, genres, and styles that are popular or emerging on YouTube at any given time.

They can help you discover new and engaging content that matches your interests or expands your horizons. They can also help you improve your content strategy and reach more potential viewers and subscribers. In this article, we have shown you how to see what’s trending on YouTube using different methods and tools, such as the Trending tab, Google Trends, and YouTube Analytics.

We have also provided some tips and best practices for using YouTube trends to your advantage, whether you are a content creator, a marketer, or a curious viewer. We hope that this article has helped you understand how YouTube trends work and how to use them effectively.

YouTube is a platform that offers endless possibilities for content creation and consumption. By following the YouTube trends, you can stay updated with the latest online phenomena, discover new and diverse content, improve your content strategy, and connect with other viewers and creators.

If you enjoyed this article, please share it with your friends and colleagues. You can also leave us a comment below and let us know what you think. Thank you for reading! 😊